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The 130th Canton Fair will be held between October 15 and November 3 in an online and offline merged format

Time: 2021-10-12 15:45:27

Author: Canton Fair

From: https://www.cantonfair.org.cn/en/news

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The 130th Canton Fair will be held between October 15 and November 3 in an online and offline merged format. The slogan, exclusive logo and key vision have been announced at the 60 days countdown to the 130th Canton Fair. Let's have a look!

广交世界   互利天下

Canton Fair   Global Share

The slogan of the 130th Canton Fair is "Canton Fair Global Share", which reflects the function and brand value of the Canton Fair. The idea came from the Canton Fair’s role in promoting global business and shared benefits, which embodies the principle of "harmony leads to peaceful coexistence". It demonstrates the responsibilities undertaken by a major global player in coordinating epidemic prevention and control, facilitating the economic and social development, stabilizing the world economy and bringing benefits to human beings under the new situation.

As China’s premier trade promotion platform, the Canton Fair will be guided by Xi Jinping Thought on Socialism with Chinese Characteristics in the New Era, and focus on cooperation, development, and mutual benefit. By promoting economic and trade exchanges between China and other countries, the Canton Fair will deepen friendship and exchanges between people from all over the world, facilitate the building of a community with a shared future for mankind, promote the high-quality development of the "Belt and Road", and provide new opportunities for the world through China’s new development.

The exclusive logo of the 130th Canton Fair is composed of the number "130", letters "CANTON FAIR", the Canton Fair logo -- Baoxiang Flower, and the time "1957-2021". The number "130" represents the glorious journey of the Canton Fair. The number "1" resembles a path extending into the distance, implying that China's path of opening-up will become wider. The number "0" consists of two closely integrated rings, representing "dual format" and "dual circulation", highlighting the theme of promoting dual circulations and the characteristic of online-offline integration. The exclusive logo adopts red and gold as its main colors, featuring resilience and firmness. It represents that over the past 65 years, the Canton Fair has sustained revolutionary legacy and stayed true to its original aspiration. At the new starting point of the second centenary goal, the Fair will continue to conduct reform and innovation to further burnish its reputation. It will strive to better serve national strategies, all-round opening up, innovative development of foreign trade, and the new mission of building the new development paradigm, so as to make a greater contribution to China’s opening up as well as economic and social development.


The key vision of the 130th Canton Fair is composed of the Canton Fair logo, the slogan, the exclusive logo of the 130th Canton Fair and the gold and red ties. The exclusive logo and ties form the shape of the Chinese character "互" (mutual), echoing the theme of "Canton Fair Global Share". The agility, rotation and extension of the ties convey energy, implying that the Canton Fair, as "A Bond of Friendship, A Bridge For Trade", will write a new chapter in the trade cooperation between Chinese and foreign enterprises in the new era and add new impetus to the common development of all countries in the world. The main colors red and gold symbolize that the Canton Fair will sustain revolutionary legacy and pass on its glorious tradition. Under the leadership of the Communist Party of China, the 130th Canton Fair will strive to improve the quality and become more distinctive and productive. As China embarks on the new journey, it will "take the solid first step and demonstrate new vitality", and achieve new success in promoting the development of an open world economy and of a new development paradigm.

The 130th session of China Import and Export Fair, also known as the Canton Fair, officially unveiled its mascots. Let’s take a look at them!

The mascots are a pair of lively, cute, diligent and brave bees named “Hao Bao” and “Hao Ni” or “Bee” and “Honey” in English, respectively.

Inspiration of the design

Bees have a positive image in many cultures around the world. They are widely distributed on the planet and enjoy a high reputation. The honey they make is a daily necessity for humans, which is natural, uncontaminated, and sweet. It is loved by people from all countries. Bees are social animals that abide by the principle of division of work and collaboration. They are a symbol of loyalty, diligence, unity and devotion, which perfectly echoes with the functions, position, roles and contribution of the Canton Fair. They also mirror the characters of those joining the Canton Fair who are true to their original aspiration, open, resilient and innovative, demonstrating China’s major country responsibility to actively build an open world economy and a community with a shared future for mankind, and to use its new achievements in development to provide the world with new opportunities.

Implication of the mascots’ names

Hao Bao is a boy’s name and a homonym of Bee. It symbolizes preciousness and perseverance, signifying that the Canton Fair is a glorious treasure in the history of China’s foreign trade. Hao Bao is smart, wise, loyal and responsible. It demonstrates that the Canton Fair, under the leadership and guidance of the Communist Party of China (CPC), has grown together with the country, advanced with the time and made constant innovations. It also indicates the important contributions made by the Canton Fair to China’s foreign trade development, opening up and the Chinese socialist economy.

Hao Ni is a girl’s name and a homonym of Honey, meaning friendliness and beauty. It symbolizes that the Canton Fair is a golden business card of China. Hao Ni is lively, cordial, and cute, signifying that the Canton Fair is “A Bond of Friendship, A Bridge for Trade” connecting China and the world. It also stands for the high reputation and influence enjoyed by the event in the international trade sphere, as well the event’s important role in the facilitation of Chinese-foreign friendly exchanges.

Both of the names of the two mascots start with “Hao” which means “good” in Chinese. It carries a good wish for the sellers, buyers, China and the world, and demonstrates China’s commitment to peace, development, cooperation and mutual benefit. The country will keep opening wider, benefit the world with Chinese products, Chinese creation, Chinese brands and Chinese technologies, create a better life for the people around the world, and ceaselessly inject confidence and vitality into the stable development of the global economy.

Connotation of the design

Inspired by a pair of lovely bees, the design carries a rich connotation.

Hao Bao and Hao Ni signify bee and honey, meaning the creation of a better life for the world. Their heads are dialogue boxes that represent communication and trade cooperation, symbolizing the high-quality development of trade driven by digitalization. The mascots’ tentacles are designed upon antenna, signifying China’s aspiration to achieve win-win results with the world through interconnection. Hao Bao’s hexagon-shaped wings contain stable beehives, which is futuristic and indicates the Canton Fair’s determination to make new development miracles through technological advancement and innovation. The wings of Hao Ni are in round shape, making the notation of infinity (∞) that symbolizes the “dual circulation” and the “dual format.” They demonstrate that the Canton Fair will implement new development philosophies in the new era, serve the building of a new development paradigm, stand at the forefront of innovation, and embrace integrated development in the future. The kapok flower on the head of Hao Ni is Guangzhou’s city flower, also hailed as the “hero flower”. It stands for the host city of the Canton Fair, as well as the “heroes” that have worked hard and silently behind the scene to make the event successful. The red Baoxiang pattern on the chests of the two mascots is the logo of the Canton Fair, representing the CPC’s tradition of revolution and the value of the brand. It demonstrates that the Canton Fair will bear in mind the expectations of the CPC, shoulder its responsibilities, and strive for the great rejuvenation of the Chinese nation. The two mascots, running and jumping, as well as their outreaching arms and happy smiles, stand for the Canton Fair’s hospitality, China’s firm determination to open wider, and the country’s sincere hope to embrace the world and build a community with a shared future for mankind.

The 130th Canton Fair will be held between October 15 and November 3 in an online and offline merged format
The slogan of the 130th Canton Fair is "Canton Fair Global Share", which reflects the function and brand value of the Canton Fair!
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